I discovered this look accidentally one day when I was experimenting with different color combinations (I tend to like ones that people either will notice or that don't necessarily "go together" when you first think about them). And so this look was born.
The key to this look is NOT to connect your crease color to the outer corner of the eye thus lifting the crease shape and keeping the eye looking nice and big. Also, keep your liner thin so that it doesn't overtake the lid area - this is especially important for people who have a smaller space to work with (also, winged or not, keep it thin! the trick to that is to make sure you feel your liner almost pulling along the base of the lashes so that it's just hitting the skin above them - I'll do a quick tip video about it sometime in the future!)
and here are some pictures of other color combinations I use with this look if you're feeling like you're in a rut and don't want to do the same old thing ;)